Ghoroa (ঘরোয়া) is a Bangladeshi heritage restaurant that needed a full identity to match the room — dark green, brass, arch, and hospitality that feels like home. Pixel Mango designed the new arched house mark, type system, and every application from signage and menus to packaging, uniforms, social, and the website.
The new Ghoroa identity sits inside an arch: house, palm, and sun over rolling fields — a heritage restaurant mark with Fraunces lettering and a rust diamond in the wordmark.
A backlit blade sign carries the full lockup into the street, matching the dark green fascia and brass lettering on the restaurant frontage.
Forest-green and cream cards so the mark reads as both a restaurant card and a keepsake from the table.
The site opens on food photography and the brand type system — menu, story, and reservations in the same dark-green and sand language as the dining room.
An arched wall plaque repeats the logo as architectural relief — the same threshold motif that runs through interiors, print, and digital.
Leatherette covers in espresso green with gold foil, opened onto sand-plaster insides so the physical menu feels like the rest of the brand system.
Warm, not precious. Handmade, not manufactured. Local, not generic-global. Color, type, and the arch mark were pulled from the room itself so the brand never fights the hospitality.
The same mark and palette run across signage, takeaway, uniforms, social, invoices, and the website — so every guest touchpoint before and after the table still feels like Ghoroa.
Kraft bags, meal boxes, cups, and sleeves share one lockup so delivery still reads as the restaurant, not a generic container.
Paper carriers and structured food boxes with foil-stamped marks — packaging designed to be carried, photographed, and kept.
A branded sweets box with a windowed lid — the identity working as hospitality for take-home mithai, not just dine-in.
Even the tissue box and napkin sit inside the system, so the table never drops back into generic restaurantware.
Double-wall cups and kraft sleeves with the gold lockup — the most-seen street application of the brand.
Clear cups, napkins, and table cards keep the same type and gold mark next to food photography and fruit.
Print and digital receipts use the same header, ornaments, and type so operations still look like the brand.
Fascia lettering and the arch mark at dusk — the identity holding up as environmental graphics, not just a file.
Profile, highlights, and post templates use the gold-on-green lockup so the feed matches packaging and the dining room.
Chest and back embroidery on service shirts — readable on the floor, still in the same gold and green.
Cover, avatar, and page chrome follow the website so paid and organic traffic land in the same visual world.
